AI Native
Marketing

AUTOMOTIVE · INSIGHT & CREATION

From market signals,
to brand stories.

How can AI contribute to automotive marketing?
Understand what consumers care about, then explore stories worth telling.

Explore both demos Find your starting point in 3 minutes

Two capabilities, one starting point. Explore the actual pages and the creative process.

THE MARKETING PERSPECTIVE01 / 02
01 · UNDERSTANDListen to the market.
Consumer voiceCompetitionBuyer concerns
02 · CREATEBring stories to life.Red BMW reference asset from the creative case studySTORYBOARD → FILM
INSIGHT → CREATIVE THINKINGConcept illustration
Two perspectives on automotive marketing

01 Understand the market 02 Explore creation

Independent demos · Explore freely

TWO DEMOS, ONE STARTING POINT

Which question would you like to answer first?

Two starting points to explore research and creation in depth.

01MARKET INSIGHT

What is the market saying?

AI-native automotive market insight

Start with vehicle research to understand consumer interests, concerns and comparisons, and find evidence to inform positioning and communication.

  • What to see22 reports, vehicle filters and research briefs in English and Chinese.
  • Why exploreTurn fragmented discussion into marketing questions worth investigating.
  • Start withChoose a familiar model, read its brief, then open the full report.
Explore the market insight demo (opens in a new tab)

For: brand strategy · Market research · Product marketing

02AIGC CREATION

How does a story take shape?

Inside the making of an AIGC automotive ad

Follow an automotive short film from assets, storyboards and prompts to finished scenes, and see how problems are identified and fixed.

FROM REFERENCE TO STORY17 VIDEOS
Red BMW reference image from the AIGC production breakdown
ASSET→STORYBOARD→FILM
  • What to see17 videos, 22 reference images and shot-by-shot production notes.
  • Why exploreUnderstand creative control and the real process of repeated refinement.
  • Start withStart with BMW and TOGG, then explore the storyboards and before-and-after fixes.
Explore the AIGC creation demo (opens in a new tab)

For: creative planning · Content production · Brand localization

A THREE-MINUTE FIRST LOOK

First visit? Follow this route.

Find the highlights in 3 minutes, then explore what interests you.

  1. 01 / About 1 minute

    Choose a market question

    Choose the Volvo EX30, Audi A5 or BYD SEAL U DM-i on the insight site and see how its brief organizes consumer feedback.

    Start with a research brief (opens in a new tab)
  2. 02 / About 1 minute

    Explore a creative case

    Go to the background section of the production breakdown. Compare the original BMW film with the TOGG version to see how the brand and setting change.

    Go to the creative case (opens in a new tab)
  3. 03 / About 1 minute

    Understand a refinement

    Explore attempts to fix rear-badge lettering and character reflections, and understand what it takes to turn a generated AI video into usable content.

    Explore problems and fixes (opens in a new tab)

This is a suggested route for exploring marketing. The two demos run independently; they do not demonstrate automated data integration or validated campaign performance.

CHOOSE YOUR PERSPECTIVE

Bring your question.
Open the next page.

To understand your audience, start with insight.
To explore how to tell your story, step inside the creative process.

01 · UNDERSTAND THE MARKETI want to understand the market(opens in a new tab)02 · EXPLORE THE CRAFTI want to explore creation(opens in a new tab)